In the 1950s, the U.S. Public Health Service began building a Health Belief Model to examine and understand why good health knowledge was not being followed.
KNOWING FACTS is not enough for personal actions for health.
People ACT on what they PERCEIVE, BELIEVE and FEEL.
Personal perceptions affect belief and feeling about RISK. . . . and new information alters perceptions
1.- Perceived SERIOUSNESS of harm happening
2.- Perceived LIKELIHOOD of harm happening
Changing behavior is easier when new information agrees and extends current perceptions.
Personal perceptions affect taking preventive ACTION. . . . and new information alters perceptions
3.- Perceived BENEFIT of action
4.- Perceived BARRIER to action
Changing behavior is easier when new information agrees and extends current perceptions.
Personal perceptions affect SUCCESS. . . . and more information alters perceptions
5.- CONFIDENCE in ability to change outcomes gives action.
6.- CUES remind people to act, and coaches help sustain actions.
Changing behavior is easier when new information agrees and extends current perceptions.
Get more information on health belief and omega 3-6 balance.
revised December, 2017